Advocis Code of Professional Conduct

Advocis Code of Professional Conduct

Advocis members adhere to the highest standards of professionalism and abide by a strict Code of Professional  Conduct.  Allegations of unprofessional conduct are investigated utilizing a disciplinary process based upon peer review principles.   The Advocis Code of Professional Conduct sets out a list of principles that an Advocis Member is expected to abide by in his or her business activities and in his or her liaison between clients and suppliers of insurance, and/or financial products or services.   An important function for Advocis is the self-disciplinary role necessary to ensure that an Advocis Members conducts his or her actions in accordance with the Code of Professional Conduct.  Advocis has in place written procedures that are followed where a member’s professional conduct is in question.  These Disciplinary Procedures are based on a peer review system and are carried out by members of the Association.  The Disciplinary Procedures are in place to provide a consistent and transparent process for determine the facts and imposing sanction for conduct that is found to be unbecoming of the Advocis Code of Professional Conduct.  Advocis reserves the right to post public and private disciplinary matters in FORUM magazine and on the Advocis website.

Code of Professional Conduct

As a condition of membership in Advocis, all members agree to abide by the Advocis/CLU Institute Code of Professional Conduct (CPC).*

  1. An Advocis Member shall act with integrity.
  2. An Advocis Member shall act competently.
  3. An Advocis Member shall act diligently.
  4. An Advocis Member shall not disclose any confidential information without expressed consent.
  5. An Advocis Member shall act in a client's best interests.
  6. An Advocis Member shall disclose any conflict of interest in providing products and services.
  7. An Advocis Member shall act in a manner that reflects positively upon all other Advocis Members.
  8. An Advocis Member shall respect and protect the privacy of others.
  9. An Advocis Member shall act in accordance with the spirit and the letter of the law.


The CPC is part of an overall framework that includes Practice Standards, Best Practices Applications, and Disciplinary Procedures.

* Advocis Members who are authorized to hold the Certified Financial Planner (CFP®) designation are governed in the first instance by the Code of Ethics adopted by the Financial Planners Standards Council. Advocis™, CLU™ and APA™ are trademarks of The Financial Advisors Association of Canada.

Financial Planners Standards Council awards the CFP® marks in Canada under license agreement with the CFP® Board of Standards Inc.

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